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WHO WE ARE

Guided by practice

Led by experience

For over 20 years, that practice has shaped the people, culture, and outcomes of every organisation we've worked with.

OUR VISION

Better leaders. 
Better work. 
Better lives.

​OUR MISSION

We equip leaders to grow in awareness, capability and accountability — creating meaningful impact in the workplaces they lead.

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OUR STORY

Built on 20 years of watching leaders grow

IF Leadership was built on a simple but important observation: leadership is often developed in theory but tested in reality.

Over the years, we've seen capable leaders struggle — not because they lacked knowledge or intent, but because the demands of leadership changed. Environments became more complex. Expectations grew. And the space to think clearly, lead people well, and make sound decisions became harder to hold.

What organisations need are not just more trained leaders. They need more grounded ones — leaders who are steady under pressure, credible in how they show up, self-aware in how they lead, and able to create real movement at work.

That is what shaped IF Leadership for more than two decades, we have worked alongside organisations across Southeast Asia and beyond — supporting leaders through growth, change, and the everyday realities of leading people and performance.

"Our work has evolved with the world leaders operate in — but our focus has never changed: to help leaders develop the awareness, capability, and discipline to lead in ways that are clear, accountable, and effective over time."

OUR VALUES

​Who we are shapes how we deliver

Each value runs in two directions — the standard we hold ourselves to, and what that creates for partners we work with

WHAT THIS MEANS FOR YOU

Every engagement. The same standard.

Focused on what will genuinely serve the leaders and organisations we work with. We deliver what leaders need, not just what they ask for.

FROM OUR FOUNDERS

"Leadership development is deeply human work. Meaningful change does not come from models alone — it comes from reflection, courage, and honest conversation. That belief continues to guide everything we do."

- The Founders of IF Leadership

If your organisation is ready to develop leaders who lead with clarity, accountability, and real impact — we'd welcome the conversation.

OUR TEAM

Experienced leaders and practitioners

Everyone at IF Leadership brings lived leadership experience, not just qualifications

OUR FACILITATORS & COACHES

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Catherine Kang

Facilitation · Servant Leadership · NGOs & Entrepreneurship

Founder of IF Leadership, with 20+ years developing leaders across corporate and community organisations.

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Lilian Beh

Executive Coaching · Narative Facilitation · CEO Forums

Co-founder of IF Leadership and helping CEOs and leadership teams lead with clarity and presence under pressure.

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Cheryl Wong

Executive Coaching · Change Management ·

Leadership Development

Managing Partner with 20+ years at Accenture and BAT, bringing practical accountability to leadership development.

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Kitty Foo

Leadership Development · Executive Coaching · Facilitation

Former Cisco, Lucent and SKF leader with 30+ years helping leaders lead with clarity, intention and purpose.

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Shahida Zainal

Executive Coaching · Leadership Development · High-Performance Teams

Former Microsoft and Oracle leader helping leaders build self-awareness and create impact through people.

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Valerie Lim

Executive Coaching · Leadership Transitions · Creative Industries

20+ years in senior management at Ogilvy and EMI, blending creative thinking with leadership development.

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Karen Mae Narian

Executive Coaching · Leadership Authenticity · Mission-driven

Helping leaders reconnect with their values and move forward with clarity, calm presence and courageous feedback

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Azmi Abdul Halim

OD & HR Strategy · Leadership Development · Talent & Succession

Toyota-trained HR and OD practitioner with cross-functional corporate experience.

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Teo Hwee Ping

Leadership Strategy · Women Leaders · Corporate Governance

20+ years across legal, compliance and governance — helping leaders align strategy and build stronger teams.

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K. Ravinther

Sales Training · Negotiation · Entrepreneurship

30+ years developing commercial teams and entrepreneurs — certified National Specialist Entrepreneurship Mentor.

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Roz Hussain

Learning Architecture · Self-leadership · Digital & Accelerated Learning

Dual-qualified educator with 27 years of experience across four continents.

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Christopher Yip

Ontological Coaching · Inner Wellness · Stakeholder Management

Former J&J Regional IT Director coaching leaders to observe themselves and show up differently.

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Kelvin Loke

Coaching · Empowerment · Emerging Leaders

Helping young professionals and new managers build confidence, clarity and their leadership voice.

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Teoh Swee Lin

Executive Coaching · Intercultural Adaptation · Gestalt in Organisations

Executive coach helping senior leaders across the globe lead and develop with greater clarity.

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Patricia Sim

Executive Coaching · Talent Management · Career Transitions

25+ years in HR, partnering global banks and asset management firms on talent and succession.

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OUR OPERATIONS & SUPPORT TEAM

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Annie Tan

Operations · Compliance · Administrative Management

Operationally meticulous, reliable and the person the whole team turns to.

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Kit Chung

Financial Strategy · Strategic Facilitation · Finance for Non-finance

CPA with 20+ years bridging financial insight and strategic thinking for leaders.

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Herry Setiawan

Graphic Design & Visualisation ·

Collateral Development · Regional Support

15 years in client service — the person who makes complex ideas look clear.

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The right conversation starts here

If you're looking for a leadership development partner who will take your context seriously and your leaders' growth personally, we'd welcome the opportunity to explore how we can help.

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